von Restoff Effect
something unique or special stimulus that attract attention and easily to be recalled.
Example: Boarding Pass
Figure 5.1
As we can see from the image of boarding pass above, people will be highlighted to recall 2 in booking number as it is the only number in the sequence
Forgiveness
Designs should help people avoid errors and minimize the negative consequences of errors when they do occur. Forgiveness in design helps prevent errors before they occur, and minimizes the negative consequences of errors when they do occur. There are five sub-principle of forgiveness which is good affordance, confirmation, reversibility action, warning and help.
Designs should help people avoid errors and minimize the negative consequences of errors when they do occur. Forgiveness in design helps prevent errors before they occur, and minimizes the negative consequences of errors when they do occur. There are five sub-principle of forgiveness which is good affordance, confirmation, reversibility action, warning and help.
1) Good affordance : The printer is easy to understand and used.
Figure 5.2.1
2) Confirmation: The printer will ask and give the confirmation before start printing.
Figure 5.2.3
3) Reversibility action: The printer can be reverse to cancel the printing action.
Figure 5.2.4
4) Warnings: The printer will give warning when the ink is run low.
Figure 5.2.5
5) Help: The printer software provide the troubleshooting of error running program.
Figure 5.2.6
Chunking
Chunking is one of the way to remember information by simplify it into multiple form. Usually this method involved numbers and letters.
Example: Print screen from Internet Banking's website
Figure 5.3
The Bank Rakyat official website use chunking to display their menu and services
Serial Position Effect
Tendency of people to remember the first and the last item of the lists rather than the items in the middle. There are 2 types of serial position effect
First Item
known as primacy effect which is the first thing we heard or see in the lists. This information stored in our long term memory.
Last Item
known as recency effect which is the recent item we heard or see in the lists. This information stored in our short term memory.
Example: Print Screen from F1 official website
Figure 5.4
Picture above show the ranking of F1 in 2014. Such ability to recall the first 3 field in the top of the list know as Primacy Effect ( red circle area). The first three name are stored inside long-term-memory and can be recall easily.
For the last 3 field in the list, such ability to recall is named as Recency Effect ( yellow circle area) . The last 3 names in the end of the list are held in the short-term-memory, where it can store about 4-7 words.
Classical Conditioning
the paring of a neutral stimulus with another unconscious stimulus to produce another new learn response
Example: Cigarette advertisement (premature baby )
Figure 5.5
This advertisement will affect the smokers where they automatically stop when they had experience had a premature baby.
Picture Superiority Effect
People are easily to recall the image rather than word
Example: Lens disinfects instruction
Figure 5.6
As we can see from the picture above, the instruction use the image to demonstrate the instruction as people can easily understand the picture rather than looking at the words itself.
1) Good affordance : The printer is easy to understand and used.
Figure 5.2.1
2) Confirmation: The printer will ask and give the confirmation before start printing.
Figure 5.2.3
3) Reversibility action: The printer can be reverse to cancel the printing action.
Figure 5.2.4
4) Warnings: The printer will give warning when the ink is run low.
Figure 5.2.5
5) Help: The printer software provide the troubleshooting of error running program.
Figure 5.2.6
Chunking
Chunking is one of the way to remember information by simplify it into multiple form. Usually this method involved numbers and letters.
Example: Print screen from Internet Banking's website
Chunking is one of the way to remember information by simplify it into multiple form. Usually this method involved numbers and letters.
Example: Print screen from Internet Banking's website
Figure 5.3
The Bank Rakyat official website use chunking to display their menu and services
Serial Position Effect
Tendency of people to remember the first and the last item of the lists rather than the items in the middle. There are 2 types of serial position effect
First Item
known as primacy effect which is the first thing we heard or see in the lists. This information stored in our long term memory.
Last Item
known as recency effect which is the recent item we heard or see in the lists. This information stored in our short term memory.
Example: Print Screen from F1 official website
Figure 5.4
Picture above show the ranking of F1 in 2014. Such ability to recall the first 3 field in the top of the list know as Primacy Effect ( red circle area). The first three name are stored inside long-term-memory and can be recall easily.
For the last 3 field in the list, such ability to recall is named as Recency Effect ( yellow circle area) . The last 3 names in the end of the list are held in the short-term-memory, where it can store about 4-7 words.
Classical Conditioning
the paring of a neutral stimulus with another unconscious stimulus to produce another new learn response
Example: Cigarette advertisement (premature baby )
Example: Cigarette advertisement (premature baby )
Figure 5.5
This advertisement will affect the smokers where they automatically stop when they had experience had a premature baby.
Picture Superiority Effect
Picture Superiority Effect
People are easily to recall the image rather than word
Example: Lens disinfects instruction
Figure 5.6
As we can see from the picture above, the instruction use the image to demonstrate the instruction as people can easily understand the picture rather than looking at the words itself.
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